France 24 in the U.S.

August 15, 2006 at 9:30 am | Posted in France 24, United States | 5 Comments

The American market will be difficult to conquer, according to Alain de Pouzilhac, the chairman of the board of directors of the new French international news network: France 24. De Pouzilhac presented the example of BBC World during a lecture in front of the House of Representatives committee for cultural affairs.

BBC World needed ten years to establish itself on the American market, says de Pouzilhac. Consequently, France 24 is not expected to be shown in French in New York and in Washington D.C. when it starts broadcasting in December 2006. “I think that if we offer the 100 percent French channel , they will immediately put us in an ethnic package,” says de Pouzilhac.

As for the rest of the United States, which will have access to France 24 in 2008, the network intend to use that time to transform its strategy if it is needed.

Quebec and Canada will also have access to France 24 in 2008.

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  1. Do you have more information about your bit on Québec and Canada? So far, I haven’t seen any “sponsorship” offer from a Canadian cable/satellite operator to authorize France 24 for distribution here (the CRTC, Canada’s regulatory body, has to approve domestic and foreign signals to be broadcast on cable/sat networks here). The process takes from a few months to a year and more, with a public call for comments and all. Once approved, the new network can be carried by any cable or satellite operator in Canada, but the decision to carry a foreign signal remains at the discretion of the local operator.

    However, I don’t think F24 would have any major problem crossing the hurdle in view of the numerous precedents established by CNN (domestic), MSNBC, Fox News, BBC World, Euronews and SUR (in Spanish).

    There is also the language question. Will France 24 shoot for one or two licences? IMHO, they have to apply for licencing for the French and the English services.

    If they only apply for an English-language licence, people in Québec will cry foul, complaining about the “shameful attitude of the ‘maudits Français'”; in any case it would be bad for the “rayonnement de la France” rationale behind F24. The service would probably be boycotted by the major players in that market (Vidéotron, Cogeco).

    If they ask for a French licence only, F24 would probably be distributed in Quebec and in some areas of Ontario and New Brunswick (Rogers, BellExpressVu) and nowhere else., as is the case with many Canadian-based specialty services.

  2. I wish France 24 was coming to the U.S. sooner.

  3. Yep same question as ClaudeB, I haven’t heard a single word about how (Cable ?) France 24 will be brocasted in New York as well.

  4. is france 24 going to be available on dish on december 6th?
    where is it going to be available in the us?
    on what system?

  5. right here I will bookmark this and keep an eye on updates. I really like the point you are making with your last paragraph.. Have a


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