ANALYSIS: First newscast

December 6, 2006 at 8:15 pm | Posted in France 24 | 6 Comments

France 24 launched tonight at 8.30 p.m. on its website in French, English and Arabic. The first images showed the Champs-Elysées with beamed lights counting down the 24 seconds before the launch of the programs. Alain de Pouzilhac, France 24’s CEO, presented the network and introduced the first newscast.

The website currently has three live feeds in English, French and Arabic. I was able to watch the English and French version of the network. Here is a quick run-down of what happened.

Both feeds started with a report on the Iraq Study Group, which came back to U.S. President Bush with recommendations about the war in Iraq. The report was pre-recorded. The English presenter labelled the report as follow: “it’s a report that flies in the face of everything President Bush…”

The second subject for the English feed was on Lebanon’s political crisis with the Prime Minister refusing to step down. France 24 English went live to Lebanon with the network’s Beirut correspondent Sophie Claudet.

In the meantime, the French feed went with a report about Congo’s elections, followed with a longer pre-recorded report on Chad’s political situation. Only after this report, did the French feed go live to Beirut with Sophie Claudet, who repeated her report, this time in French.

The English feed followed its interview with Claudet by a report about British’s investigations in Moscow regarding the latest poisoning claims. It followed it with a report about a France-Israel meeting. Only then, did the English feed showed its translated report on Chad.

The last report on France 24 English was live from Baghdad with Dave Clark, an AFP correspondent.

Both feeds finished with a quick look at the launch party for the new network. A weather report followed.

France 24 also showed its first ads live. Citroen, HSBC and IBM showed the same ads both in French and English. Alain de Pouzilhac previously said that the network did not expect to have many ads in the first few months after the launch.

In a later news broadcast, France 24 used famous French reporter in the Middle East Charles Enderlin.


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