France 24 unveiled its mantra during its press conference last week.
With “Everything about what you’re not supposed to know,” France 24 is trying to promote an independent view of news. The network will compete with CNN, BBC or Al-Jazeera, among other international news channel.
It remains unclear how this slogan will be translated in French. The English version was unveiled during a French-speaking press conference last week.
The marketing agency Marcel, a subsidiary of Publicis, won the competition for France 24‘s communication as the channel is launched at the end of the year. CLM/BBDO and Hémisphère Droit were also competing for the contract, according to the French marketing magazine CB News.
France 24 has signed its conventions with the CSA, the French equivalent of the FCC, making the new international news network official.
In order to broadcast in and from France, the network needs accreditation from the CSA. Dominique Baudis, the CSA’s president, Patrick de Carolis, president of France Televisions and member of France 24’s board and Alain de Pouzilhal chairman of the board of director for France 24 signed the conventions on July 28th.
The network signed three conventions: one for the French channel, the second for the English version of France 24 and the third one for Arabic.
What do we know so far about France 24? Here is a quick recap on the new international news channel.
France 24 will be broadcast 24 hours a day, seven days a week.
During the first phase of the launch, France 24 will be available in France, Europe (West and East), North Africa, Africa, Middle-East, and in the New York state and Washington D.C. in the United States. In New York, France 24 will target the United Nations and its diplomats. In Washington D.C., in addition to the American leaders, it will also target the International Monetary Fund.
In the second phase, France 24 will be launched in the rest of the American continent (North and South) as well as in Asia.
France 24 targets the leaders of these countries, “the decision makers,” as Alain de Pouzilhac, chairman of the board of director explained during a hearing at the French commission of cultural affairs of the house of representatives.
France 24 will be broadcast in numeric over cable and the Internet.
At the start, the network will have two channels: one in French and the other one in English. In 2007, France 24 will add four hours of Arabic programming to the English channel. It is hoping to add Spanish programming in 2008 or more likely in 2009.
Journalists will be bilingual. They will all speak French and one of the other languages used by France 24: English, Arabic or Spanish (in 2008/2009). Therefore, and since the content on the two channels must be the same, one journalist will be responsible of translating his or her reports in the two main languages used.
France 24 will be available in some hotels where it is broadcast. According to Alain de Pouzilhac, France 24 is already negotiating with large hotel companies to ensure access to their visitors. The network is also hoping to reach airports and some specific airlines.
In North Africa, 90 percent of the audience will be able to view France 24 for free. In other parts of the world, where access to satellites is not free, France 24 will sign partnerships to ensure that it is received.
France 24 has raised its annual budget to 80 million Euros because of its plans to broadcast over two channels: one in French, the other in English.
Initial plans was for the French government to allocate 70 millions for the new international news network.
Comparatively, CNN’s budget is 650 million Euros, however, BBC World works with only 70 million Euros.
In the case of France 24, 2.2 million will be used to buy images from other networks for F24’s newscast. As for the “shows,” the network will have 2.6 million Euros available every year.
The French international news channel also hopes to attract funds from advertisers. However, the chairman of the board of directors expects only three million Euros in France 24’s first year.
A little over ten days ago, the French networks TF1 and France 2 announced the name of the new French State-funded international news channel: France 24 or F24.
France 24 is expected to start broadcasting in December 2006 in French and English. The new channel will be received in Europe, Africa and the Middle-East with plans to extend its coverage to the East coast of the United States (to reach Washington D.C. and New York). F24 could also be translated into Arabic in the future.
This week, France 24 signed a contract with Thomson, which will design and build the broadcast and technology infrastructure of the French network. The three-year deal is evaluated at 30 million Euros.
France 24 has a staff of around 170 bilingual journalists in Paris, as well as correspondents in bureaus in London, New York, and other cities (a full list is not yet available).