The American market will be difficult to conquer, according to Alain de Pouzilhac, the chairman of the board of directors of the new French international news network: France 24. De Pouzilhac presented the example of BBC World during a lecture in front of the House of Representatives committee for cultural affairs.
BBC World needed ten years to establish itself on the American market, says de Pouzilhac. Consequently, France 24 is not expected to be shown in French in New York and in Washington D.C. when it starts broadcasting in December 2006. “I think that if we offer the 100 percent French channel , they will immediately put us in an ethnic package,” says de Pouzilhac.
As for the rest of the United States, which will have access to France 24 in 2008, the network intend to use that time to transform its strategy if it is needed.
Quebec and Canada will also have access to France 24 in 2008.